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Is a goblet ONLY A GOBLET?

In the same way the French artist Rene Magritte* once stated when presenting a painting of a pipe, ‘This is not a pipe,’ one can also ask the question, is something that looks like a goblet merely a goblet?

An item may be interpreted by it's manufacturer in one way, and in a very different way by the consumer. Both interpretations have an equal right to exist.

Therefore, a goblet isn’t always just a goblet.

At least that’s the thinking of world-renowned designer Ron Arad.

Arad was born in Tel Aviv in 1951. After graduating from the Bezalel Academy of Arts and Design, he moved to London, attending the Architectural Association. His creations are now shown in galleries such as Vitra Design Musem, George Pompidou Center, Metropolitan Museum of Art.

Arad works in collaboration with companies such as Nuder, Moroso and Alessi, and over the decades he has become regarded as one of the predominant figures of 21st century art. His work includes the bookshelf named ''Bookworm'', the armchair ''Big Easy'', the chair ''Fantastic Plastic Elastic'', the opera house in Tel Aviv, and most recently, the Nude Signature Collection.

Arad sees himself as the enemy of the cliché. Everything that feels repetitious and constant is an anathema to him. Whether in regard materials or to design trends, his attitude never changes. It is perhaps the main aspect of his approach that makes him unique. Arad’s designs are known for their radical relationship with technologies and material. Even though known for employing ready-made and easily-available materials, in doing so enjoying an explicit relationship with the idea of industrialisation, something echoed in Nude Signature Collection, Arad is not obsessed with this idea. His loathing of clichés is reflected in his lack of desire to stand still.

Ron is well-known for his non-conformity regarding any form of art discipline or trends. This is evident in his exhibition, 'No Discipline'. Arad argues that adhering to a single discipline pushes both the creator and the consumer towards a state of 'not thinking’. According to him, artists will never be able to surpass themselves and create anything new if they sick to familiar designs in the name of discipline. The 'consumers', or the ‘viewers', miss out because they want everything ready-made, never taking time to consider ‘defining the undefined’ themselves.

Because of this, Ron Arad is against discipline in design. He, both in his choice of materials, ideas and methods, prefers to work off the beaten track. Sometimes an idea comes first and he seeks the appropriate material. Other times, he finds himself obsessed by a certain material and works to create a suitable project in order to use it. Ron's credo is to do the undone, to always discover new things, while always ensuring the practicality of his creation.

Ron Arad's collaboration with Nude is important, as the sense of art and design they both share is identical.

Nude have brought the aesthetic into everyday life and like Ron Arad, instead of following in others’ footsteps, prefer to explore places no one has been.

* Rene Magritte, “ceci n’est pas une pipe”

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